Heartfelt choices

Angela Caputi’s Giuggiù opens its first Rome boutique

Ms Caputi, you’ve become famous worldwide for your jewellery, which you’ve been making in your Florence workshop since 1975. Do you remember your first piece?

I’ve created more than 10,000 items and I don’t remember the first; that first day saw the birth not of an object, but of an idea, a new concept of jewellery.

Where do you find the inspiration for your creations?

In daily life, in the women who face life with determination and courage, their heads held high.

Is the individuality of every face important to you?

What clothes designers do with the body, I do with the face. This is why we make so many different models, because every woman is different. I work mostly with necklaces and earrings, to bring out the best in every face.

Following Florence, Milan, Paris and Forte dei Marmi, now a single-brand boutique in Rome.

I believe Rome is the hub of the international scene and, after travelling round so much, I found this little shop in Via delle Carrozze, one of Rome’s most picturesque streets and a stone’s throw from Piazza di Spagna: it was love at first sight!

It is true that you don’t sell online?

An artisan creation made with care should be viewed, but also handled; you need to learn its story, and I think the internet distorts all that.

If I came to your shop, what would I take away with me?

First of all I’d say if you left the shop happy, even without buying anything, I’d be equally satisfied. In any case, I like all my customers to take away one of our good luck tokens: a little red horn that’s a genuine lucky charm.