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library the st. regis rome
November 16, 2021

The olfactory experience signed by Culti Milano for The St. Regis Rome

The exclusive ambient fragrances of the Milanese brand marry the environments of the iconic Roman hotel and beyond...

Culti Milano, a pioneering brand in ambient culture, and The St. Regis Rome, an example of high-level European hospitality, have come together for an olfactory experience of elegance and pleasure, involving some of the evocative and refined environments of the Roman hotel, whose recent renovation pays homage to its 125 years of history.

In the prestigious Library, the elegant and reserved place that expresses itself in the colour powder blue, the diffuser of the Stile Colours Blu collection by Culti Milano, in the magnum sizes of 4300ml and 1000ml, in transparent coloured glass with a blue painted maple cap, diffuses the fragrance Mareminerale, ideal to find moments of reflection and relaxation, in which one relives the energy of the sea, of walks on the shoreline, of deep breaths of iodine and damp woods smoothed by the rocking of the waves.

Culti Milano then lives on in the four Metropolitan Suites of the St. Regis Rome, with their warm and harmonious palettes of cinnamon, orange, cream, grey and beige. Eighty square metres with a Metropolitan look, scented with the four fragrances of Culti Milano's historic olfactory archive: Aramara, Quercea,
Thé and Mediterranea.
The four masterpieces fragrances, one for each Suite, create the well-being of living spaces; glass diffusers with natural maple stoppers, dressed in ivory labels: notes of wood and bitter oranges for Aramara, triumph of the strength of nature for Quercea, praise for the rituals of time for Thé and immersion in citrus fragrances for Mediterranea.
The aesthetics of the Culti Milano Stile line evoke the purity and elegance of the Metropolitan Suites with their books and art objects, coffee corner and crystal chandeliers.

But it doesn't end here, because Culti Milano offers guests of the four Suites the
guests of the four Suites the possibility of having an olfactory experience at the CULTI HOUSE in Via Vittoria, in the heart of Rome, to get to know the fragrances that characterise the identity of the brand, forerunner of ambient culture, from the historical to the most recent ones.
The visit, full of suggestions and olfactory discoveries, will end with the choice of the most appreciated fragrance, in the 100ml Stile format: a gift from Culti Milano of a memory to take away with you.

The olfactory experience will be presented during a breakfast on Tuesday 23 November by Alessandro Agrati, founder of the brand, who will illustrate the path by which the culture of environments has evolved among the scents and fragrances inserted in spaces and furnishings.

A special collaboration that will run until 20 February 2022.

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