A reinterpretation of Chopard’s iconic watch St. Moritz
Elegant and highly contemporary, the latest Alpine Eagle watch collection is a modern revisitation of the St. Moritz model, the first sports watch designed, in 1980, by Karl-Friedrich Scheufele, Chopard’s current Co-Chairman, at the young age of 22 years. The watch made of the exclusive ultra-resistant and photo reflective metal Lucent Steel A223, beats at the rhythm of a Chopard movement with Chronometry certification, a rare feature in this segment of watches. The industrialisation process of this new alloy, the outcome of four years of research and development, was a genuine challenge; moreover, rigorous production standards considerably increased manufacturing times. Confirming Chopard’s ethical production process, the Swiss Maison considers Alpine Eagle an opportunity to state its new commitment to defend the alpine environment by launching the Eagle Wings Foundation. Chopard’s dedication to sustainable luxury is still underpinned and guided by deeply rooted family values. This exceptional timepiece, the pride of expert Craftsmanship and the outcome of a history that links three generations, presents several references both to the mountains and to the eagle, the unrivalled queen of Alpine landscapes: the dial, with its rough rock-like texture, is inspired by the iris of the eagle’s eye; the hands resemble the feathers of this bird of prey, while the cold reflections of steel call to mind the genuine atmospheres of glaciers. The Alpine Eagle bracelet, which can be slightly tightened, features a single ingot-shaped link centrally surmounted by a relief design. The compass rose, which has oriented adventurers since ancient times, is etched on the bezel. Today it is the symbol and allegory of contemporary eagles, ambitious people driven by a vision that is in itself a source of inspiration and improvement, and whose daily lives stand out for excellent performance.